ABOUT ME

Hi, I’m Marijana!

I am a marketing leader driven by a core belief: that technology should create more human, seamless, and valuable customer experiences. My passion lies in designing data-informed strategies that not only drive growth but also build genuine brand loyalty.

With a degree in IT and a decade of experience in marketing technology, I uniquely bridge the gap between technical systems and business strategy. I translate complex data and tools into actionable plans that deliver measurable results, from enhancing customer engagement to optimizing the entire marketing engine.

My track record spans global brands and high-growth sectors, including sports (FIFA), sustainability, Fintech, and SaaS. I’ve led CRM and automation transformations for organizations like FIFA, where I directed the strategy for World Cup campaigns, improving global engagement and operational efficiency on a massive scale.

My approach is guided by a few core principles:

Every strategy starts and ends with the customer journey.

I build marketing systems that are efficient, scalable, and built to last.

I’m dedicated to practical, effective solutions.

Keep learning and adapting to new technologies.

Professional Endorsements

“I reached out to Marijana as I had a series of DNS and email authentication issues across multiple platforms. Marijana’s expertise in managing and configuring DNS settings across GoDaddy, ActiveCampaign, Kajabi, and Cloudflare was invaluable. She not only identified several gaps in our setup but also provided clear, actionable steps for improvement. She helped synchronize our DNS records and email authentication settings, which greatly enhanced our email deliverability and domain reputation. Marijana’s transparency, technical know-how, and thorough approach helped me understand the complexities of my tools and ensured everything was working cohesively. Bottom line: I highly recommended for anyone seeking expert help with technical setup and integration! Well spent money.”

Nadine Michela H.

“I needed help transforming my WordPress blog with a new design, improved branding, and email marketing. Marijana helped me create a cohesive brand identity with a logo and business cards, designed a modern, user-friendly website, and added responsive newsletter subscription forms integrated with MailChimp. She cleaned my email list, set up DKIM, SPF, and DMARC for better deliverability, and ensured GDPR/FADP compliance. Marijana also created a welcome email sequence, segmented my audience for targeted campaigns, and provided training on managing everything seamlessly. I was most impressed by her directly addressing the tasks at hand without delay and by her high efficiency in the implementation of well functioning solutions. It was and still is a pleasure for me to work with Marijana.”

Hans R.

“Marijana assisted me with connecting my Kajabi website to my GoDaddy server and Mailchimp for seamless marketing automation. She audited my DNS settings to ensure proper email authentication (DKIM, SPF), which improved email deliverability and domain reputation. Marijana also advised on GDPR compliance, email marketing best practices, and optimizing integration across platforms to avoid conflicts. Her expertise helped streamline my systems, ensuring everything worked smoothly and efficiently.”

Matthias B.

“Marijana provided strategic direction in managing our CRM platform, aligning departments, and driving automation. Her initiatives optimized data management and customer journeys, with her impact felt company-wide. She was highly regarded by marketing, sales, and product teams for her pragmatic problem-solving and ability to guide colleagues through digital transformation.”

Noemi H., Former CMO– ecoinvent

“Marijana is remembered fondly by her team as being an exceptional leader paying a lot of attention to the growth and success of her team. Marijana was independent in her work and is remembered as being reliable, responsive and transparent.”

Kirsten F., CMO– Multitude

“Marijana führte den E-Mail-Marketing bei der FIFA und brachte die FIFA Frauen-Weltmeisterschaft 2023™ durch ihre geschickte Ausführung zu einem ausgezeichneten Abschluss. Sie verfügte über aussergewöhnliches Wissen in Bereichen wie E-Mail-Marketing und Marketing-Automatisierung, was für unseren Erfolg entscheidend war.“

Kevin N., Head of Email Marketing– Webrepublic

Interested in working together?

Get in touch to discuss how I can contribute to your team.

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